Give listeners a reason to press Q. Learn from the response.
Qthatup helps participating stations turn eligible on-air moments into listener responses. Start with a station profile, then confirm the data, activation, and traffic-system steps needed for your use case.
Leads with names attached
For participating campaigns, a voluntary Q response can create a measurable listener action with the data and consent settings agreed for the station.
Proof-of-air, automated
A participating station can connect eligible playout metadata so Q responses can be matched to the information it provides.
Engagement you can chart
Use Q counts, polling, contest entries, and response activity to understand how a participating audience is engaging.
Talks to your traffic system
Discuss a secure API or traffic-system integration with Qthatup before activation. Integrations are confirmed per partner and do not operate until authenticated and configured.
Platform overview
Live radio, one tap
How listeners Q songs and ads on your air in real time.
Platform overview
Proof for your advertisers
The attribution loop that turns your airtime into verified leads.
How the integration works
- 1. Sign up & get verified. Tell us your call sign and who runs the desk. We verify within a business day.
- 2. Create an API key. Your traffic system pushes what's airing — songs and spots — to one REST endpoint.
- 3. Data flows back. Webhooks fire the moment listeners Q, vote, or become leads — straight into your system.
Ready to sign your station up?
Sign in first — your account becomes the station's admin login.