Reach every audience.
Across every medium.
Qthatup brings radio, TV, podcasts, online media, and live audience tools into one engagement platform. A voluntary Q action gives participating partners a clear way to connect a media moment with a useful listener response.
Live
TV Discovery
Worldwide
Radio Discovery
Curated
Online Media
Multiple
Audience Tools
Why advertise on Qthatup?
Intent-based targeting
A Q press is a voluntary response to a media moment. Use participating campaigns to give listeners a clear next step and measure that response.
Multiple interest categories
From sports and racing to aviation, auctions, outdoor media, and entertainment, build a campaign around the audiences and surfaces that fit it.
Cross-medium reach
Plan campaigns across supported Qthatup media and event surfaces, with placement availability and activation confirmed before launch.
Real-time analytics
Review available campaign reporting for impressions, clicks, and response actions as your activation is running.
Q-Commerce revenue share
Attach approved purchase links or offers to participating Q moments. Any commercial terms or revenue share are agreed for the individual campaign.
Flexible pricing
Discuss CPM, CPC, CPA, or flat-rate options for a qualifying campaign and choose the model that fits the activation.
Ad Formats
Choose the format that fits your campaign goals
Hero Banner
Full-width banner above channel grids in TV, Radio, or Internet mode
Sponsored Channel
Your channel pinned to the top of its category with a 'Sponsored' badge
Interstitial Card
Full-width branded card between channel category sections
Pre-Stream Card
5-second branded card before a stream loads with countdown skip
Q-Intent Ad
When users press Q, show related products/offers based on what they captured
Category Opportunities
Every category has a dedicated audience ready to engage
Sports & Betting
Audience: Sports fans, bettors, fantasy players
Example advertisers: DraftKings, FanDuel, ESPN, Nike, Gatorade
Motorsports & Racing
Audience: NASCAR fans, F1 viewers, horse racing bettors
Example advertisers: Auto brands, tire companies, fuel sponsors, betting platforms
Entertainment & Streaming
Audience: Cord-cutters, binge watchers, movie fans
Example advertisers: Netflix, Hulu, Disney+, Paramount+, movie studios
Gaming & Esports
Audience: Gamers, esports viewers, casino players
Example advertisers: Gaming peripherals, game publishers, casino apps
Radio & Podcasts
Audience: Commuters, music lovers, podcast listeners
Example advertisers: Local businesses, national brands, concert promoters
Lifestyle & Outdoor
Audience: Fishermen, hunters, campers, theme park visitors
Example advertisers: YETI, Columbia, Bass Pro, REI, national parks
Pricing Models
CPM (Cost Per Mille)
Pay per 1,000 impressions. Best for brand awareness campaigns.
Best for: Banner ads, sponsored channelsCPC (Cost Per Click)
Pay only when users click your ad. Best for direct response.
Best for: Interstitial cards, CTAsCPA (Cost Per Action)
Pay when users take action (signup, purchase, download). Highest ROI.
Best for: Q-Intent ads, betting signups, app installsFlat Rate
Fixed monthly/weekly fee for guaranteed placement. Predictable budget.
Best for: Hero banners, category sponsorshipsHow It Works
Register your business
Sign up in 60 seconds. Tell us your brand, category, and target audience.
Create a campaign
Choose your ad format, set your budget, upload creative, and pick which categories/modes to target.
Go live
After creative review, campaign approval, and placement availability are confirmed, activate the approved surfaces.
Track results
Watch impressions, clicks, and conversions in real-time. Optimize targeting based on what's working.
Ready to reach every audience?
Talk with the Qthatup team about a pilot built around your audience and campaign goals.